The advertisements violated the cultural values, moral standards and established regulations guiding commercial promotions in the state
By Moses Okorie
The Kano State Censorship Board has shut down Kausar Unique Empire Ltd., popularly known as “Back to Back,” over alleged indecent advertisements circulated on social media.
The board said the action followed intelligence reports and multiple complaints from residents who described the company’s promotional content as offensive and inconsistent with the state’s cultural and moral values.
This was disclosed in a statement issued on Sunday by the board’s spokesperson, Abdullahi Sani-Sulaiman.
According to Sani-Sulaiman, the business was sanctioned for allegedly using indecent language and explicit illustrations in its online advertisements, which he said contravened regulations governing commercial promotions in Kano State.
“The advertisements violated the cultural values, moral standards and established regulations guiding commercial promotions in the state,” he said.
He explained that the board acted after receiving numerous complaints from concerned members of the public over the nature of the advertisements and their potential impact on society.
Sani-Sulaiman warned business owners against using digital platforms to circulate content considered offensive, immoral or contrary to public decency.
“We will not tolerate the circulation of materials that offend public decency or undermine the moral fabric of society,” he stated.
The spokesperson reaffirmed the board’s commitment to promoting ethical advertising through continuous monitoring and enforcement of existing regulations.
He also urged traditional medicine vendors and other business operators to ensure that their promotional activities comply with the law and reflect accepted societal values.
Sani-Sulaiman disclosed that the board had taken similar enforcement actions against other businesses in recent months as part of efforts to encourage responsible advertising and strengthen compliance with regulatory standards across the state.
He added that the board would continue collaborating with relevant stakeholders to curb unethical promotional practices and safeguard public morality.